Kathy Craig - ERA Key Realty Services


If you intend to list your house, it helps to determine a competitive initial home asking price. That way, you can stir up plenty of interest in your residence as soon as it becomes available.

Ultimately, there are many reasons to establish a competitive price for your home, and these include:

1. You can boost the likelihood of a quick, profitable home sale.

A competitive home price is sure to garner homebuyers' attention. Thus, it may help your house stand out to potential buyers, increasing the likelihood of a quick, profitable home sale.

Oftentimes, it helps to review the prices of comparable houses in your city or town before you list your residence. If you understand the prices of similar homes in your area, you can set a competitive price from day one. With this price in place, you can generate interest in your home and move one step closer to selling your house.

2. You can minimize the risk of alienating potential buyers.

A home's price is one of the key factors that a buyer will consider as he or she evaluates the real estate market. If your home is overpriced based on its age and condition, you risk alienating potential buyers. And if no buyers show interest in your home, you may be forced to lower your home's price down the line.

Setting a competitive home price requires you to take a close look at your residence and examine its pros and cons. If you can identify your house's strengths and weaknesses, you'll be better equipped than ever before to understand the buyer's perspective. Then, you can establish a price in line with buyers' expectations.

Furthermore, it may be beneficial to conduct a home inspection before you list your residence. This inspection enables you to gain comprehensive insights into any underlying home problems. As a result, you can use the inspection to identify any home issues and ensure these problems won't prevent you from maximizing the profits from your home sale.

3. You won't have to worry about selling yourself short.

A competitive home price likely is based on a wide range of housing market data and a house's age and condition. Therefore, it helps minimize the risk that you'll sell yourself short.

By establishing a competitive home price, you can feel confident that your residence is priced fairly. And if you deploy a data-driven approach to selling your house, you should have no trouble establishing a competitive home price.

Lastly, if you need help determining how to price your house, you may want to hire a real estate agent. This housing market professional can offer expert insights into the home selling journey and ensure you can list your house at a competitive price. In addition, a real estate agent will do everything possible to help you optimize the value of your home.

Ready to list your residence? Set a competitive price for your house, and you can bolster your chances of enjoying a successful home selling experience.


Ready to start a successful home selling journey? To achieve your house selling goals, you'll want to prepare as much as possible. Lucky for you, we're here to teach you about the home selling journey so you can enjoy an unforgettable property selling experience.

Now, let's take a look at three tips to help you kick off a successful home selling journey.

1. Identify Your Home's Strengths and Weaknesses

Your home has served you well for many years, but it may be far from perfect. Fortunately, you can allocate time and resources to analyze your house's weaknesses and transform them into strengths.

Oftentimes, it is beneficial to conduct a home inspection before you list a residence. A home inspection enables you to receive expert insights into your house's condition. Then, you can use a home inspection report to prioritize property upgrades.

You may want to conduct an appraisal prior to adding your house to the real estate market as well. By performing an appraisal, you can receive a property valuation that you can use to establish a competitive initial asking price for your home.

2. Enhance Your Home's Appearance

Curb appeal is key, particularly for a house seller who wants to speed up the property selling journey. If you mow the lawn, trim the hedges and perform other home exterior upgrades, you can improve your residence's curb appeal in no time at all.

Don't forget to remove clutter from inside your house too. Remember, your goal as a home seller is to make it easy for buyers to envision what life may be like if they purchase your house. If your home is neat and tidy, it may be simple for buyers to fall in love with your residence as soon as they walk through the front door.

3. Collaborate with a Real Estate Agent

If you are unsure about how to price your home, how to promote your residence to buyers or how to complete myriad house selling tasks, there is no need to worry. In fact, you can hire a real estate agent who will do whatever it takes to help you succeed throughout the property selling journey.

A real estate agent understands what it takes to sell a home in any city or town, at any time. As such, he or she will go the extra mile to ensure you can achieve the best-possible results.

For example, if you want to sell your home as quickly as possible, a real estate agent will craft a house selling strategy that allows you to do just that. On the other hand, if you want to optimize the earnings from your house sale, a real estate agent will handle negotiations with buyers so you can get the best price for your home.

Let's face it – selling a home can be challenging, especially for those who are unsure about how to navigate the real estate market. Thanks to the aforementioned tips, you can quickly and effortlessly begin the home selling journey. And as a result, you can move one step closer to enjoying a fast, profitable house selling experience.


You might want to believe that the home selling journey will be fast and simple, but high-pressure situations may arise that cause you to panic. However, there is no need to let high-pressure home selling situations get the best of you. Because if you know how to handle these situations, you can boost the likelihood of enjoying a quick, profitable house selling experience.

Now, let's take a look at three tips to help you handle high-pressure home selling situations.

1. Use Data

A high-pressure situation may lead you to make a decision that causes you to miss out on an opportunity to achieve your desired home selling results. Fortunately, if you take a step back from a high-pressure situation, you can assess data to make the best-possible decision.

Typically, a data-driven approach to selling a house is ideal. If you analyze home prices in your city or town and other housing market data, you can determine if a buyer's offer to purchase is "fair" based on the current state of the real estate sector.

2. Analyze the Buyer's Perspective

There are two sides to every situation, and if you review the buyer's perspective, you may be able to successfully negotiate with this individual. And as a result, you and a buyer may be able to come to terms on a home sale agreement that meets the needs of both sides.

Although you may be tempted to walk away from a home sale if a buyer makes exorbitant demands, you should try to negotiate with this individual. If you assess the buyer's perspective, you may be able to gain unique insights into the property selling journey. Then, you can use these insights to negotiate with a buyer and boost the likelihood of finding common ground with this individual.

3. Consult with a Real Estate Agent

Let's face it – selling a home can be stressful and exhausting, regardless of whether you are a first-time or experienced property seller. Lucky for you, real estate agents are available in cities and towns nationwide, and these housing market professionals can help you stay calm, cool and collected in high-pressure situations.

Oftentimes, a real estate agent will work with you to craft a custom house selling strategy. He or she next will put this plan into action and collaborate with you throughout the home selling journey. By doing so, you can receive expert support as you navigate the home selling journey and achieve the optimal results as quickly as possible.

Let's not forget about the negotiation assistance that a real estate agent can provide, either. A real estate agent is happy to negotiate with a homebuyer on your behalf. Thus, he or she can help you get the best price for your house.

As you get set to navigate the home selling journey, it helps to understand what to expect after you list your residence. Thanks to the aforementioned tips, you can remain patient in high-pressure home selling situations and work diligently to maximize your house sale earnings.


The process of selling your house may seem endless at times. Fortunately, there are many things that you can do to speed up your home selling timeline, and these are:

1. Conduct a House Inspection

Although a home inspection usually is requested by a buyer after a seller accepts an offer to purchase a house, you may want to conduct this evaluation before you list your residence. In fact, performing a home inspection now may help you identify assorted house problems that otherwise could slow you down later in the home selling process.

During a home inspection, a property expert will examine your residence both inside and out and offer an inspection report. Then, you can use the inspection report to prioritize various house improvement projects.

A home inspection ultimately gives you the insights you need to update your house to match buyers' expectations. As a result, a house inspection can help you quickly discover the best ways to improve your house and ensure you can reap the benefits of a fast, profitable home selling experience.

2. Analyze the Housing Market

The housing market fluctuates, and a market that favors buyers today may favor sellers tomorrow. Thankfully, a seller who performs a deep analysis of the housing market can differentiate between a buyer's and seller's market and prepare accordingly.

Take a look at the prices of available houses in your city or town that are similar to your own residence. This housing market information can help you understand the price range for comparable houses and enable you to establish a competitive initial home asking price.

Furthermore, check out the prices of recently sold homes in your area. This housing market data can help you determine whether you're about to enter a buyer's or seller's market.

3. Collaborate with a Real Estate Agent

You know you want to sell your house as quickly as possible, but there are many problems that you may encounter during the home selling journey. But if you hire a real estate agent, you can get the assistance you need to seamlessly navigate the home selling journey and optimize your home sale earnings.

A real estate agent will meet with you, learn about your home selling goals and offer a personalized home selling strategy. Plus, he or she will promote your residence to prospective buyers and set up home showings and open house events. And if you receive an offer to purchase your residence, a real estate agent will present this proposal to you and provide a recommendation about whether to accept, reject or counter it.

In addition, a real estate agent possesses comprehensive housing market expertise. If you have concerns or questions as you sell your house, a real estate agent can address them.

Don't wait to sell your house. Instead, reach out to a local real estate agent today, and you can receive the help you need to accelerate your home selling timeline.


To maximize the value of your house, you may need to perform a wide range of home improvements. Fortunately, there are many quick, easy ways to ensure you won't have to break your budget to upgrade your residence before you add it to the real estate market.

Now, let's take a look at three tips to help you save money on home improvements.

1. Receive Multiple Quotes from Professionals

When it comes to performing comprehensive home repairs, it generally is a good idea to err on the side of caution by hiring professional contractors. However, hiring professionals to complete home improvement projects may put a major dent in your day-to-day finances.

If you request multiple quotes for home improvement projects, you can shop around for the best price. Plus, you may be able to negotiate the price from a professional if you have various competitor quotes at your disposal.

2. Consider Do-It-Yourself Projects

In many instances, a home may not require a full overhaul. Conversely, you may only need to perform a series of minor upgrades to ensure your residence is show-ready.

When possible, it may be beneficial to try to perform home improvement projects on your own. If you complete simple tasks like removing clutter from your home's basement or mowing your front lawn, you can simultaneously enhance your residence and avoid the costs associated with hiring professionals.

If you're unsure about how to perform certain home repairs, there is no need to leave anything to chance. In these scenarios, reach out to professionals for expert support, and you can minimize the risks associated with trying to complete these tasks on your own.

3. Consult with a Real Estate Agent

Finding the best ways to cut costs on home improvements can be tricky. Luckily, real estate agents are available who can help you get your house ready for the real estate market, even if you're dealing with a tight home improvement budget.

Typically, a real estate agent will be able to assess your house and help you establish home improvement priorities. This housing market professional then can put you in touch with the top home improvement professionals in your area, as well as provide tips to ensure you can quickly upgrade your residence on your own.

A real estate agent also will serve as your expert guide throughout the home selling journey. He or she will help you list your residence and promote it to dozens of potential buyers. Plus, a real estate agent will host home showings and open house events that enable buyers to get an up-close look at your residence. And if you receive offers on your house, a real estate agent will help you review these proposals and make an informed decision.

There is no reason to overspend to upgrade your residence. Thanks to the aforementioned tips, you can save money on home repairs and prep your house for the real estate market faster than ever before.




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